dissabte, de maig 20, 2006

Disseny d'una nova marca per xiquets


Una vella amiga m'ha encarregat la creació d'una marca de samarretes per a xiquets. Vol cobrir un buit existent en el mercat de roba per als nanos: samarretes que siguen coloristes i divertides però que alhora transmitisquen valors de mestissatge, arrels i identitat. La marca s'anomena Trambusto, que en italià expressa una mena de desordre i joc creat pels xiquets. En el marc de la globalització i uniformatització cultural, Trambusto vol oferir una alternativa a les noves mares i pares que volen roba bonica, però que alhora recupere i li done importància a la natura, la cultura, la imaginació i la llibertat. També els xiquets tenen dret a dur una roba xula i alhora intel·ligent.

Ací us mostre un primer esboç, però encara hi ha molt per perfilar i desenvolupar. Entre altres personatges amb animalets i monstruets...

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